Discount websites encouraging impulsive surgeries, surgeons warn

Offers on coupon and discount websites are encouraging people to impulsively buy cosmetic surgery procedures, leading surgeons have warned. 

Money-off vouchers which are offered on sites like Groupon have meant that people are instantly buying cosmetic surgeries that would otherwise take time and carefully consider according to the British Association of Aesthetic Plastic Surgeons (Baaps).

The association is now calling for surgeons to drop their adverts on this style of website and to stop aggressive online marketing campaigns.

 Former Baaps president Nigel Mercer said: “Groupon really does suck people in – ‘I’ve got to have that it’s such a good deal, I must do that’ – but actually it does encourage people to do stuff that they would otherwise think about. It doesn’t have that cool-off period.”

Baaps also said that surgeons should stop targeting vulnerable groups like divorcees, new mothers and brides to be. 

Baaps president Fazel Fatah said: “It has become clear that cosmetic surgery has been converted into a commodity.

“Part of the enticement and inducement has been done through unethical and very aggressive marketing and advertisement – in some instances targeting extremely vulnerable groups.”

Cosmetic surgery rates have increased by almost 20% since 2008, and the rise is thought to be down to irresponsible marketing ploys. 

There has also been a 40% increase in the number of men opting to have procedures including tummy tucks and face lifts since 2008. 

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